We’ve created a controversial sock design for runners who understand what it means to run efficiently. The "Run Slow" message challenges the underappreciation of slow runs, especially those in so-called Zone 2. We recognize that not every run has to be the fastest—lower-intensity runs are just as important if you're aiming to improve your performance. Do you realize that too? Wear our product on your next aerobic run and show the world that you know exactly what you're doing.